Story Angles
“The subscription that replaced her dermatologist appointment”
How Ellie — twenty years working alongside the executives and editors who understood that great skin is the foundation of everything — distilled her skincare expertise into a $19/month inbox experience, and why her members never waste money on the wrong products again.
“AI-curated skincare, human-approved: the new model for personal routine building”
Skincare by Ellie uses Claude AI to scan every major dermatology publication and skincare retailer weekly, then routes everything through a human editor. The result: three complete routines, every Monday, that reflect what's actually working in skincare right now.
“Science-backed skincare for the inbox era”
As consumers grow skeptical of TikTok skincare trends, Skincare by Ellie delivers editorial curation that prioritizes dermatologist-backed formulations over viral gimmicks — making it the anti-influencer skincare subscription.
“Less researching, better skin”
Members report spending zero time on skincare research — they open one email on Monday morning, click a link, and shop. Skincare by Ellie makes the case that curation, not content, is what women actually want from skincare discovery.
The Membership
For Reviewers & Collaborators
We offer a complimentary 3-month membership to journalists, bloggers, and content creators who want to experience Skincare by Ellie firsthand before writing about it. No positive review required — just honest. We also provide a custom referral link so any signups from your audience are tracked and credited.
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Sample Monday brief (full email)
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Brand logo — horizontal (PNG, SVG)
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Press Contact
For editorial requests, review memberships, brand partnerships, or media inquiries, reach out directly. We respond within 24 hours.